At GE Appliances, Recreational Living, a simple philosophy guides our shared ambition: We come together to make good things, for life. Backed by two powerful commitments, it inspires the way we think, work and grow together. It’s more than an operational model, it’s a mindset and a movement that’s shaping the future of our business. It’s our way forward; Coming Together. Looking For a Better Way. Creating Possibilities.
Recreational Living by GE Appliances, a Haier company, blends a legacy of excellence with modern innovation to support the outdoor lifestyle. Offering products from GE Profile, Haier, and Hotpoint, we provide reliable, flexible solutions for life on the go. With over a century of home appliance expertise, we design best-in-class products for mobile and outdoor adventures. Our team of 1,600 engineers, located near Elkhart at our global headquarters in Louisville, Ky., ensures we create high-quality, dependable appliances tailored to the needs of both consumers and the RV trade.
Guided by the philosophy “We come together to make Good Things, for Life,” we are committed to innovation, collaboration, and long-term growth. Strengthening our relationships with vendors, manufacturers, and dealers, we expanded our presence in the outdoor living segment by integrating Midwest Sales and Services (MWSS) Inc. This commitment continued with the launch of a central facility in April 2023, now operating as Recreational Living, furthering our mission to develop and support outdoor living solutions across the United States.
